About the campaign
Ryan (8) has bone cancer and is in an intensive treatment process. He shares his story in the campaign video. Chemotherapy, cisplatin, dexamethasone: these are terms that a child should not know. The treatment of childhood cancer is complex and has a major impact. Due to side effects of medication, for example. Or late effects of treatment. We cannot cure all children at this time. This must and can be improved. That is why the Princess Máxima Center does a lot of research. This creates new perspectives on a cure and better quality of life. Three colleagues share important research and their ambitions for the future.
Donor support is indispensable for our research, but also for facilities that are essential for the well-being of the child and family.
The campaign was created in collaboration with creative Kim Nieuwenhuijs and media partner OCEAN outdoor.
Share 🎗️ against childhood cancer
At the Princess Máxima Center we treat all children with cancer in the Netherlands. We are a research hospital with only one mission: to cure every child with cancer, with optimal quality of life. We commit ourselves to this every day, by providing the best care and conducting ground-breaking research. Do you want to help achieve our mission? This can be done very easily by sharing a photo with our special Máxima filter on your Instagram. This is how we reach as many people as possible with our message this month 🧡
You can find the filter on Instagram, in our Stories (@prinsesmaximacentrum) or in our 🎗️ highlight at the top of the page. You can share the filter by clicking the 'Add Yours' button.